LotusJump Blog

The first step is an important one. Think hard…what type(s) of people do you want to visit your site?If you sell something on your site, who would be the best consumers? If you provide a service, who would be looking for it?

This may seem obvious at first, but knowing who is searching will affect how they’re searching.

Picking the right keyword phrases is perhaps the most important step in creating a successful Search Engine Optimization (SEO) campaign. Why? Because picking the right keywords will drive the right traffic (if you rank well for them of course!).

So let’s begin our six part series on how to pick the “right” keywords for your website.

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