LotusJump Blog
Updates and news for the LotusJump community
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When using LotusJump you’ll find that there are a myriad of content building sites suggested as outlets for the original content you create. While we have a handful of favorites, a useful and easy to use content building site is Knol. Knol is a Google project that launched a few years ago and consists of user-written articles on a range of topics. It’s almost like Google’s version of Wikipedia, but with an option for contributors to allow, or not allow, the public to edit their page.
Knols can be on just about anything - create a company profile, an article about your services, a topic relevant to your industry… the sky is the limit. You can work off a previously created template, or get creative and start from scratch. Once you’ve written your Knol make sure to add pictures, links and charts to make it even more enjoyable for your readers and then publish your page for all to view.
Writing your own Knol entry is easy and can be fun- especially when you’re writing about something that you enjoy! So, what are you waiting for? Write your own Knol today!
Today’s Jump of the Week (JOTW) is a deer jumping over a biker, set to what sounds like a club remix of Van Halen’s Jump, repeated multiple times in slow-mo (in case you miss it the first four times). Enjoy this chance encounter caught on video!
[Every Wednesday LotusJump highlights a Jump of the Week (JOTW). It can be any kind of jump (over tall things, in search engine rankings, through hoops of fire, whatever). Submit your favorite Jump via comment and we'll consider it for future Wednesday JOTW's!]
Social Media has become a popular and necessary marketing tool for professionals across the board. If you haven’t jumped on the social media train - do it now! While there is always going to be something new to explore, social media is not going away anytime soon and the benefits of are endless.
A Special thanks to D.C. Criminal Lawyer Hecht & Associates for Today’s Tuesday Tip about how they use Social Media to help market their own firm. (Please Note: While these tips revolve around social media for lawyers, they can easily be adapted for most any profession.)
- Twitter is a great place to build relationships with clients, potential clients, other lawyers, etc. Not only is it an easy way for clients to communicate with us directly, but we can also use it as a tool to reach out to potential clients. By giving legal advice to individuals with questions, we’re providing our expertise, getting our name out there, and helping them at the same time. (Follow us @HechtLawyer)
- Facebook, while originally developed for college students, has greatly expanded over the last few years and now there are entire groups dedicated solely for lawyers. (Try searching for your industry and I’ll bet you’d be surprised how many different groups there are!) Establishing a Facebook network of other lawyers across the country, law school buddies and even undergraduate colleagues is a great way to build up your personal brand. Who knows, next time someone needs a lawyer in your area, your Facebook friends may recommend you.
- LinkedIn is another social networking site geared more specifically towards business. LinkedIn is a great place to connect with potential clients, employees, employers, and other members of your profession. LinkedIn aims at increasing business opportunities, and if used wisely can prove very fruitful.
Whether you’re an attorney, chef, plumber, business owner, or a doctor - recognizing the potential for increased networking and profitability from social networking sites can prove very valuable. And while social media is definitely changing the way in which people interact and network, it doesn’t mean that your traditional time-tested networking methods should be thrown out the window. Establish a healthy balance of both and you’ll begin seeing your network grow and your business flourish.
Want to get published? Leave a comment with your tip and we’ll consider publishing it with a link to your website in future Tuesday Tip editions!
Today we’re spotlighting the LotusJumper The Jazz Cat:
We asked The Jazz Cat what the inspiration was behind their company, this is what they had to say:
I have loved jazz and created artwork related to Jazz music for the last 12 years. Jazz has been very very good to me and I want to return the favor to Jazz and get more people excited about the history of this American Art Form!
When asked what achievement they were most proud of, The Jazz Cat said:
I created the cover artwork for 15 Jazz cd covers for a European jazz music label last year!
We asked The Jazz Cat why Internet marketing is so important for their company, this is what they had to say:
It is the best way for me to reach a global audience and much cheaper than direct mail.
We gaveThe Jazz Cat a chance to give a “Creative Marketing Tip of the Day”, this is what they said:
“Play” with all the newest internet technologies so you do not become afraid of it.
Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!
The incredible power and influence that is now attainable through Twitter is helping connect individuals around the world and is giving businesses opportunities never before thought possible.
However, with power, comes responsibility.
Like with anything that you do online, you’re not invisible. What you do, say, and post is available for just about anyone to see. Forever. Even in the last few months, there have been several cases of “tweets” that, while seemingly harmless, have caused an eruption of social media mayhem. (Read more about the PC Magazine and Ketchum incidents)
So, without further adieu…
Our Top 5 Twitterquette (Twitter + Etiquette) Tips:
1. Give props where deserved. Instead of just copying what someone else has said, re-tweeting gives them credit for coming up with something tweet-worthy and exposes them to a whole new audience.So next time someone tweets something you love, do them a favor and RT … they’ll do the same for you in the future.
2. Keep private conversations private. Instead of holding a meaningless conversation with your buddy via 20 @s, consider DMing (Direct Messaging) instead. Which brings us to our next point…
3. Don’t over-tweet.While there isn’t a definitive number of how many tweets is too many tweets, use your head. Twitter is considered “micro-blogging”, but there are only so many people who care about every “micro” thing you do (i.e bathroom breaks, laundry, what you ate for lunch …*yawn*).
4. Learn to be concise. You only have 140 characters! (The character count even turns red when you’re about to reach your max) No one likes a ……
(…see what we mean? No one likes a half-tweet!)
5. And remember, EVERYTHING you tweet is HIGHLY visible.Don’t say something that you wouldn’t want your mom, boss, future employer, ex or even posterity to someday read.
Today’s Jump of the Week (JOTW) looks like a whole lotta corporate fun. It’s Wednesday, Friday seems far off…why not hold your own office competition?! [Editors note: LotusJump cannot be held liable for gnarly chair-jumping injuries, or production hours lost to aforementioned activity. Wreak office havoc at your own risk.]
[Every Wednesday LotusJump highlights a Jump of the Week (JOTW). It can be any kind of jump (over tall things, in search engine rankings, through hoops of fire, whatever). Submit your favorite Jump via comment and we'll consider it for future Wednesday JOTW's!]
“Going GREEN” may seem like the trendy thing to do these days, but turning your home, office, and lifestyle green will not only help the environment, but it will save you money. And who doesn’t LOVE saving money?
A big thanks to Tatia from eFileCabinet, your paperless office solution, for today’s Tuesday Tips:
- Organize a carpool for employees who live near each other or encourage employees to walk or ride their bike to work.
- BYOB - “Bring Your Own Bottle”, that is. Instead of relying on paper cups in the office, encourage employees to bring their own water bottles, coffee mugs, etc.
- Reduce paper usage. The more you do online, the less you need paper. But, when you have to print, remember to print smartly, print on both sides when appropriate, and use scrap paper for faxes.
- Implement an office recycling program.
- Turn the thermostat up a few degrees in the summer and down a notch in the winter.
- Use “green” materials. Buy recycled paper, envelopes, pens and markers and buy in bulk so as to reduce shipping and packaging waste.
- Offer an incentive to employees who bring their lunches to work in reusable containers.
- Make sure to turn computers, printers, fax machines, etc. OFF when you leave the office, standby settings still drain power even though it may seem as if the machine is off.
So, go green. Save a tree… AND save money while you’re at it. You can thank LotusJump and eFileCabinet later.
Want to get published? Leave a comment with your tip and we’ll consider publishing it with a link to your website in future Tuesday Tip editions!
We’re on a roll over here at LotusJump. Last week our developers published reporting features, and this week I get to announce that we’ll be releasing new LotusJump task types!
That’s right…we’ll be adding to our current arsenal of Buzz, Content, Directory, Q&A and Competitive tasks. All this development work is just part of our commitment to provide the best DIY internet marketing tool on the planet. Please feel free to let us know how we’re doing via comment, or by sending an email to support [at] lotusjump [dot] com!
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