LotusJump Blog

Today we’re spotlighting the LotusJumper GPS Specials:

We asked GPS Specials what the inspiration was behind their company, this is what they had to say:

My children are my true inspiration.  I started marketing online when my daughter was just 2 years old so I could be a stay at home mom.  I now have 2 children, Jess 19 and Derek 15. Living in a small town, the internet opened up the world to me, literally.   I have been marketing electronics since 2005 because of my love of technology and gadgets.

When asked what achievement they were most proud of, GPS Specials said:

Doing over one million in Revenue my very first year selling electronics!  It is all about networking , advertising and marketing.

We asked GPS Specials why Internet marketing is so important for their company, this is what they had to say:

I  market both online and offline.  My motto is “Without advertising it is like winking at someone in the dark – no one will ever know!”  To be effective one must be found and seen!  Most people say “I can’t afford to advertise”… That makes me crazy as you truly can’t afford NOT to advertise if you seriously want to grow your business!  I do not see a benefit of winking at anyone in the dark!!

We gave GPS Specials a chance to give a “Creative Marketing Tip of the Day”, this is what they said:

Your URL should be simple – 2 words at most so it is easy to remember.  If you have a long name you can redirect another url just for advertisng.  I have done just that.  My url is GpsSpecials.com – it is only 2 words but most people do not spell specials correctly so I came up with GPSLady.com which points to the same website.    You should also add that easy to remember URL to your vehicle, stationary, email signature line, your clothing, jackets etc….  I sponsor certain events and always use my URL rather than just the name so when it is added in print or my name is called out I get that free advertising to my site.

Also Twitter, Yelp, Myspace and facebook are great places to social network.  I can be found on all under my name Jude Hodge as well as my business name.  Thank  you for asking I love marketing that is why I love Lotus Jump that helps be become better at it!

Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!

Today we’re spotlighting the LotusJumper Sports Car Digest:

We asked Sports Car Digest what the inspiration was behind their company, this is what they had to say:

As a life-long vintage car enthusiast, I spent way too much time on the web going from site to site to get all the information I wanted. It occurred to me that one site that does it all could be a good idea, so I created Sports Car Digest to fill that need. Of course, I now spend even more time on the web, but at least I am building my own business and following my passion.

When asked what achievement they were most proud of, Sports Car Digest said:

It may sound silly, but seeing people link and talk about a story we wrote is very satisfying. Meeting our subscribers is also very rewarding as well.

We asked Sports Car Digest why Internet marketing is so important for their company, this is what they had to say:

As an internet-only company, internet marketing is everything to us. Nearly three out of four visitors to our site come from search engines or referring sites, so continuing to build that base is vital for our growth. And that is where LotusJump comes into play, as its simple format gives us the power and the freedom to market as we see fit and when we see fit.

We gave Sports Car Digest a chance to give a “Creative Marketing Tip of the Day”, this is what they said:

We are still trying to figure out Twitter, but so far it seems to be a very effective (and fun) marketing tool.

Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!

Today we’re spotlighting the LotusJumper Brooke Burton and her blog Food Woolf, Brooke is a food writer, blogger, and restaurant insider from L.A.:

We asked Brooke what the inspiration was behind her blog, this is what she had to say:

A food focused honeymoon in Italy made me realize that despite spending my adult life working in restaurants to pay my bills while working as a freelance writer (radio journalist/screenwriter) I had never once wrote about my love of food. Upon returning to my home in Los Angeles, I began my food blog, Food Woolf. In my blog, I write about life (in the kitchen, in restaurants, in the world) from a culinary insider’s perspective.

When asked what achievement she was most proud of, Brooke said:

My blog has become an incredible platform for my food writing career. Freelance writing and in-house marketing/copy writing assignments have resulted from people reading and enjoying my blog. I am currently in the process of shopping a culinary guide I wrote (with my writing partner Leah Greenstein of SpicySaltySweet) to publishers. In addition, Food Woolf has brought me incredible friends within the food blogging community and has fulfilled my dream to get paid for writing what I love.

We asked Brooke why Internet marketing is so important for her blog, this is what she had to say:

As a writer, I’m perfectly happy to write all day and never have anyone see the end result. Writing in a cave, however, isn’t the smartest business plan for someone that hopes to make a living as an artist. Creating a valid internet marketing campaign has brought me a bigger audience and has encouraged me to be fearless about my work.

We gave Brooke a chance to give a “Creative Marketing Tip of the Day”, this is what she said:

Invest in yourself. After a year of using a point and shoot camera, I am finally purchasing a Digital SLR to improve the quality of the food photography of my site. I am also investing in a redesign of my website with Delicious Design (to be completed by the end of the month!).

Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!

Today we’re spotlighting the LotusJumper Knoxville Quality Inn, “your home away from home in Knoxville, Tennessee”.

We asked Knoxville Quality Inn what the inspiration was behind their company, this is what they had to say:

I first wanted to own the first hotel I managed in 1976.  A customer dared me to go into the owner’s office and offer to buy the hotel for $1 (down).  I never did it, but never forgot it.  In 2000 after consulting with 250 Holiday Inn hotels, I went to one hotel owner and asked the question.  He said, “Yes.”

When asked what achievement they were most proud of, Knoxville Quality Inn said:

We started with no capitalization on May 1, 2001.  The Lord has provided the increase since.  It took 18 months to buy that first hotel.  Since then we have purchased 3 other hotels.  Our finest achievement was to buy 4 contiguous lots, tear down 3 houses and build a beautiful new 102 room Hampton Inn & Suites on 2.5 acres, a $12 million project.

We asked Knoxville Quality Inn why Internet marketing is so important for their company, this is what they had to say:

Internet hotel bookings continue to rise.  Toll free reservations centers are closing all over the world.  The internet is still the new frontier in hotel marketing and sales.

We gave Knoxville Quality Inn a chance to give a “Creative Marketing Tip of the Day”, this is what they said:

Try Twitter!

Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!

Today we’re spotlighting the LotusJumper Align.org, a certified advanced rolfer. (FYI: Rolfing releases the varied forms of chronic stress, and its negative effects on your body, by restoring order to the structure of your body.)

Inspiration behind Align.org:

I first went through the process of Rolfing in 1977. After that I had to learn it, so I did. As they say, the rest is history.

Achievement Align.org is most proud of:

We continue to lead our field. We did the first research on Rolfing and sports, we had the first Rolfing/medical clinic in the county, and we are number one on Google for Rolfing – thanks in part to LotusJump.

Why Internet marketing is important for Align.org:

We get clients beyond our local community.

Align.org’s Creative Marketing Tip of the Day:

Back up your marketing with good service because ultimately the best marketing is our clients.

Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!

Today we’re spotlighting the LotusJumper Crestwood Painting, a Kansas City company that specializes in preserving and enhancing the charm of older homes.

We asked Crestwood Painting what the inspiration was behind their company, this is what they had to say:

There weren’t any painting contractors in my area that appeared to be professional and well-run. The semi-respectable painter I finally hired fouled things up so badly that I some competition was in order. So I started an internet marketing campaign, hunted for customers and then hired a crew.

When asked what achievement they were most proud of, Crestwood Painting said:

Handling my company’s SEO & SEM functions myself. It’s not technically difficult and allows me to keep my total marketing cost very low.

We asked Crestwood Painting why Internet marketing is so important for their company, this is what they had to say:

Internet marketing is essential. Effectively done, it will steer potential customers to your site and away from your competitors. Once found, a web site that educates and informs potential customers will build trust. That’s when a business relationship can start.LotusJump allows me to perform internet marketing on my timetable. This is essential for any small business person who already has too many demands on their time.

We gave Crestwood Painting a chance to give a “Creative Marketing Tip of the Day”, this is what they said: 

Separate landing pages for each market niche or keyword can be very effective in converting clicks to calls.

Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!

Today we’re spotlighting the LotusJumper DocRocket, a writing and editing services company. Their network of over 200 freelance writers, researches, illustrators and editors work together to write and edit web content, books, articles, newsletters, stories, and e-books for a wide variety of clients.

We asked DocRocket what the inspiration was behind their company, this is what they had to say:

The inspiration behind DocRocket was the realization that web-based entrepreneurs have the business and marketing skills to produce great web sites, but often do not have the writing skill set required to produce excellent copy and content. That’s where we come in.

When asked what achievement they were most proud of, DockRocket said:

The achievement we’re most proud of is the creation of a flexible project management system that allows us to work with tiny web businesses who only need a few pages of content, all the way to enormous sites who need millions of words. We can provide both these extremes (and everyone in between) with quality customer service and the turnaround times and budget levels that our clients need. Our smallest established client is a gal in grad school who has us proofread her homework. Our largest client is a national distributor who we’ve written about 15,000 articles for.

We asked DocRocket why Internet marketing is so important for their company, this is what they had to say:

Internet marketing is important for our business because unlike copywriting shops that rely on a specific market segment or geographical area, we draw on a client pool that is global in scope. There’s just no way for us to promote DocRocket without the Internet.

We gave DocRocket a chance to give a “Creative Marketing Tip of the Day”, this is what they said:

Don’t forget the human touch. Autoresponders are great, PPC ads can pay off, etc - but having a human being who knows your business answering the phone is what puts clients in the “sold” column. I answer my own phone and talk directly (via email and telephone) with all our clients, so they know they’re dealing with me and not just an anonymous group of web writers.

Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!