LotusJump Blog

Now the hard part…you’re going to have to step into the shoes of your average consumer and think:

“If I wanted to find one of the products/services offered on my website, what would I be typing into a Google search right now?”

Maybe you think people interested in getting a truck driving job are only using phrases like “truck driving jobs,” “trucking jobs” and “trucker jobs.” But have you considered the sizeable group of seasoned truckers that would use different phrases with the same meaning, like “cdl jobs”?

Is your product/service geo-specific? Consider geo-targeted keywords like “LA oral surgeon” instead of “oral surgeon.”

There are many angles to consider, so rack your brain and do your best!

The first step is an important one. Think hard…what type(s) of people do you want to visit your site?If you sell something on your site, who would be the best consumers? If you provide a service, who would be looking for it?

This may seem obvious at first, but knowing who is searching will affect how they’re searching.

Picking the right keyword phrases is perhaps the most important step in creating a successful Search Engine Optimization (SEO) campaign. Why? Because picking the right keywords will drive the right traffic (if you rank well for them of course!).

So let’s begin our six part series on how to pick the “right” keywords for your website.