LotusJump Blog

We’d like to thank Policehow.com for taking the time to answer a few questions for this week’s Friday Spotlight. Policehow is a career-helper website that teaches people interested in law enforcement jobs the types of things (such as education, experience, useful skills, etc.) they should be working towards in order to successfully land that type of job. Policehow has been around for almost 2 years now and is excited to be featured in this week’s Spotlight.

1. What was the inspiration behind your company?

Ever since I was little I have always wanted to become either an FBI agent or a policeman. Just the thought of being able to run around chasing  bad guys and help make the community a safer place sounded like a dream come true. So I told myself that if I was serious about landing a job in law enforcement, I had better find out everything there was to know about getting hired. I figured since there was going to be a lot of research involved on this topic, why not record this helpful information and share it with others on the web.

2. What company achievement are you most proud of?

I think it’s always nice getting emails from people interested in a law enforcement career expressing thanks towards my site for guiding them in the right direction. As far as a marketing achievement I am most proud of… ranking on my primary targeted search term “how to become a police officer”, which is currently in the 5th position of Google (thanks to LotusJump and it’s endless list of SEO tasks). Ranking this well for any keyword is awesome and drives a significant amount of traffic to my site. I am excited to start using LotusJump for my newly launched sites, FirefighterHow & FBIhow.com, in hopes of achieving the same kind of results.

3. Why do you think internet marketing for your business is so important?

Internet marketing is the key to success for any website; without SEO or other marketing efforts, no one will be visiting your site, and that tends to make it irrelevant. The way to move up on the search engine rankings and get more people visiting your website is to continually build high quality links, and fortunately for me, LotusJump makes that part easy.

4. Would you like to share a creative marketing tip for other small business owners?

I think one great way to gain more valuable links from related industries is to simply ask other website moderators if they would be willing to link to your site. When you send them an email, be sure to thank them for their site or a post you enjoyed, point out something you liked or learned by visiting their site, and then ask if they wouldn’t mind linking to your site. Be willing to link back to their site as well so they don’t think you are trying to get something for nothing. This link building technique has helped me to acquire tons of valuable links which have helped pushed my rankings to the top.

Thanks PoliceHow.com for letting us spotlight you this week! Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!

LotusJump is currently seeking partnerships with businesses related, but not limited to online marketing & PR, search engine optimization (SEO), pay-per-click (PPC), web hosting, web design, content generation, social media marketing,  SEO tools, bloggers, and more. LotusJump is an affordable web-based  SEO service that shows users how and where to build relevant back-links, which will help improve the overall search engine rankings for their chosen keywords. Find out how you can become a LotusJump partner or affiliate and start generating a lucrative residual income today!

For those of you out there who consider yourselves deal-hunters, we now have some new price-saving options for our LotusJump Pro and Basic accounts. Instead of paying the normal monthly fee, users now have the option of pre-paying for either 6 months or a year, which can lead to a savings of  up to 25% off the regular cost. See the links below to learn more:

LotusJump Pro account - Discount pricing

LotusJump Basic account - Discount pricing

LotusJump is now accepting Paypal as a method of payment. This is particularly good news for users located out of the United States who may have had issues using a credit card over seas.

Some LotusJump users have asked questions such as “Are certain task types are more important than others?” or “Should I focus my efforts on any single task?”. While such a questions are hard to answer with precision,  generally it’s best to mix things up and do a little bit of everything, that way you can monitor your incoming traffic (with Google Analytics) and see which techniques are bringing in greater amounts of traffic. [However, as a side note, this does not mean that because a certain link on a page is not bringing in traffic that it does not serve a purpose. Some links do not directly bring in traffic, but they can still help boost website visitors indirectly by helping to improve your keyword rankings in search engines]. So, with that being said, here are some reasons as to why you should balance your SEO tasks and put in time for each of the following tasks:

1) Content/Article Tasks - As the popular search marketing saying goes - “Content is king!” - so it’s extremely important that you dedicate time to creating new content that appeals to readers. The article/content generation tasks generally provide greater benefit (than other task types) to your search engine rankings, assuming that you can write a quality article that is unique and grammatically correct. Search engines love fresh content and since most article submission sites give writers the ability to choose customized anchor text (with a link back to your website), it makes this a win/win situation. Yes, articles can be painful to write and do take some time, but the value they provide for your website and search engine rankings is far too great to pass over.

2) Buzz Tasks - Buzz tasks are great tasks to work on because they direct you to blogs that are talking about your products/services in real time (almost). Aside from leaving a relevant comment with a link to your site on these blogs, you also have the opportunity to interact with the blog owner and potentially develop a relationship that could lead to bigger and better things, such as a guest post or even sidebar link. You’d be surprised as to how many bloggers out there that are willing to help people out, granted you show them some respect/praise and add value to their site.

3) Q&A Tasks - The Q&A tasks are probably one of the best tasks that can lead to conversions. People have questions about certain products & services and if you can point them in the right direction and offer them some useful advice, they are usually more inclined to make a purchase or, at the very least, investigate what your company has to offer. Since most Q&A tasks are time-sensitive, be sure to stay on top of these and answer them as soon as you can, especially if it’s to prevent other competitors from stealing potential clients.

4) Social Profile Tasks - Social media tasks are very important in these latter time since this is the new direction taken by modern day communication. More and more people are getting involved on sites like Facebook, Linked-In, etc. and there are just too many eyeballs to pass up by not creating things such as a company Facebook page. Social profile tasks may not provide the best SEO juice, but they do help promote branding and can even go viral, particularly with comical material or generous giveaways.

5) Directories - Directory tasks are nice because they hardly take any time to complete and some of the more prominent directories (such as Yahoo’s & BotW) can help boost search engine rankings. Even though there aren’t a lot of people who use directories nowadays, they are still worth spending a few minutes to knock them out and help increase your online visibility.

UPDATE: Submitted beards added below!

@pincock and @tmcconnon

We didn’t make the cut for TheLostJacket post that features the likes of @chrisbrogan and @msaleem, but LotusJump’s social media team is rockin’ the #socialmediabeards as well. Got your own social media beard pic?! Email it to tom [at] lotusjump [dot] com and we’ll post it! Include your URL and Twitter ID so we can spotlight you!

UPDATE:

Check out the killer facial hair on Mark Murnahan, SEO Website Developer:

He too recognizes the power and status.