LotusJump Blog

Today’s tip comes to us from Jay Berkowitz, CEO of Ten Golden Rules:

Create something of value and available for free on your site.  Whether it is a free brochure, a free eNewsletter, a free white paper… be creative!  People like free stuff!  Providing something of value for your customers will foster trust and loyalty and next time they need a service you provide, they’ll think of you!  Once you have fostered their trust, you can ask their permission to send a free eNewsletter or more special offers in the future.  Newsletters can include articles about your industry, profile your expertise, and provide case studies and client testimonials.  Newsletters allow you to stay top of mind with current customers and prospects and gives them a ‘send-to-a-friend’ feature to forward your information.

From an SEO perspective, make sure you add any articles published in your newsletters to your website so the articles get picked up by the search engines!

Leave a comment with your tip and we’ll consider publishing it with a link to your website in future Tuesday Tip editions!

Today’s BRILLIANT Tuesday Tip comes to us from Ryan Merket, CEO and Co-founder of Workstir.com. Read it, it’s awesome:

Be creative and brainstorm ways in which you can get your product in front of a large amount of eyes.  The more buzz you can generate about your company, website, service, etc. the more success you’ll see.

Take Workstir for example, just a few weeks ago Workstir invaded AdamsBlock.com (a live web cam on what is dubbed as the “worst neighborhood in San Francisco” which has hundreds of people watching at any given time) and sidewalk chalked the intersection that the camera was pointed on with Workstir.com.

Ryan said, “The results were magnificent. We had a record setting traffic day, and we still see traffic from people watching the clip.”

You can check out Workstir’s clip at http://www.justin.tv/clip/71cbc95b329c7d9c

Leave a comment with your online marketing tip and we’ll consider publishing it with a link to your website in future Tuesday Tip editions!

Today’s Tuesday tip comes to us from Lorrie Thomas:

If you don’t toot your own horn, nobody else will!  Start a press page on your website, write and add frequent press releases about what is going on at your organization (events, current events, education, opinion) and send them to free wires to boost your search visibility and credibility.

Not only will you reap the benefits of consistently adding fresh content to your site (search engines like that!) but you’ll be giving your business the visibility that you’ll need to succeed!

Leave a comment with your tip and we’ll consider publishing it with a link to your website in future Tuesday Tip editions!

People love to feel included. They love getting involved in what they’re passionate about. They love making a difference.

So if you’re looking to improve your business (and who isn’t), engage your customers. They obviously care about what your provide, or else they wouldn’t stick around. But here’s your chance to make them more happy and more loyal while improving your services as well. What you need to do is:

1. find out what they think you could do better
2. do it
3. let them know you’ve improved
4. sincerely thank them

So many businesses gather feedback, but forget to thank, congratulate and/or spotlight the customer(s) that helped them make the difference. If you include your clients in the development and ongoing improvement of your business, they will become fiercely loyal.

For more thoughts and ideas on this subject, pick up a copy of Seth Godin’s book Tribes. And if you’re interested in a cool service that helps you engage your customers with feedback, I just came across UserVoice. I’m looking into integrating UserVoice (or a similar tool developed inhouse) within the LotusJump application for users to help us improve the service we provide. But in the meantime if anyone has feedback, pelase send us an email to support [at] lotusjump [dot] com…we’re listening intently, I promise.