LotusJump Blog

The month of June has been exciting for us here at LotusJump. One of the highlights was the Internet Retailer Conference Exhibition 2010 show, held June 8-11, in which we were able to exhibit our new SEO Designed for E-Commerce product. Our proprietary “Keyword Opportunity Engine” by LotusJump is designed to help e commerce companies maximize the value of existing, yet unknown, keywords rankings. We’re excited about this new and innovative product and the value it can provide for new clients as well as existing customers.

There are 5 powerful advantages to the Keyword Opportunity Engine:

• Intelligent, Automated Keyword Research

• Find and Focuses on the Most Profitable Keywords

• Supports Large E-Commerce Sites

• Analytics Integration

• Powerful Keyword-Level Ranking Reporting

Not only were we able to debut our latest product, we also had the opportunity to meet many partners and users of LotusJump. The show was a great opportunity to see how like minds are paving the way for better business opportunities. We felt eagerly accepted at the show and hope to attend IRCE 2011 to follow up with the latest LotusJump improvements.

Writing articles is one of the best ways to share what you know and to get your name out there at the same time.  Sharing valuable information with readers will help you establish yourself as a knowledgeable source on certain matters and will give credibility and strength to your own website.

Writing original articles can have great SEO benefits as well.  When you leave natural, contextual links back to your site within an article, you are showing the search engines that your site is relevant to what is being said in the article.  If search engines are frequently seeing links to your site surrounded by relevant and accurate content, they’ll give greater authority to your website in regards to those keywords.

Now the real question: What do you write about?

Answer: Anything!

• Are there any current events that can relate to your business?
• Do you have any upcoming company events?
• Are there any community events that you could tie into your services?
• Do you have a flagship product that you could spotlight?
• Search for your keywords on other article submission sites and see what other people are writing about.
• Anything with a human interest angle - bizarre, interesting, heartwarming, out of the ordinary.
• Set Google alerts for your keywords and company name and monitor what’s going on in regards to your business, products, or field of work…write about it!

And Remember….

• Keep a pad of paper handy for those moments where you read something, hear something, or see something that would be good to write about - you’ll be surprised how quickly your list will grow!

When using LotusJump you’ll find that there are a myriad of content building sites suggested as outlets for the original content you create.  While we have a handful of favorites, a useful and easy to use content building site is Knol.  Knol is a Google project that launched a few years ago and consists of user-written articles on a range of topics.   It’s almost like Google’s version of Wikipedia, but with an option for contributors to allow, or not allow, the public to edit their page.

Knols can be on just about anything - create a company profile, an article about your services, a topic relevant to your industry… the sky is the limit.  You can work off a previously created template, or get creative and start from scratch.  Once you’ve written your Knol make sure to add pictures, links and charts to make it even more enjoyable for your readers and then publish your page for all to view.

Writing your own Knol entry is easy and can be fun- especially when you’re writing about something that you enjoy!  So, what are you waiting for? Write your own Knol today!

This guy has taken the Pogo Stick to an entirely new level! His tricks are unbelievable!
Now, if only I could master a flip on the trampoline…

[Every Wednesday LotusJump highlights a Jump of the Week (JOTW). It can be any kind of jump (over tall things, in search engine rankings, through hoops of fire, whatever). Submit your favorite Jump via comment and we'll consider it for future Wednesday JOTW's!]

Want your website to become a top online resource for a certain keyword phrase?

Try building a page on your website specifically for it!

An optimized landing page is a tried and true PPC principle, but not many people have recognized its value for organic SEO as well. If you know that a certain keyword will drive traffic to your site, why not give that keyword its very own page? To illustrate the point, let’s imagine you’re a search engine trying to return the most relevant result for the search term “safe baby crib,” which would you pick–Result A, B or C?

Result A:

URL: www.cribs-r-us.com
Title Tag: Cribs R Us, Online Baby Crib Store, Largest Baby Crib Selection
Meta Description: “Your online resource for the largest selection of baby cribs!”
Opening sentence: “Welcome to Cribs R Us - Browse our huge inventory of different kinds of baby cribs”

Result B:

URL: www.crib-factory.com/baby-cribs
Title Tag: Browse our Cribs - Cute Baby Cribs, Safe Baby Cribs, Sturdy Baby Cribs
Meta Description: “We offer many kinds of cribs–cute baby cribs, safe baby cribs, etc”
Opening sentence: “View the images below to learn about our many types of baby cribs.”

Result C:

URL: www.cribs-r-us.com/safe-baby-crib
Title Tag: Safe Baby Crib, Safety Crib | Cribs R Us
Meta Description: “Consider our safe baby crib product line for your infant’s needs”
Opening sentence: “Sleep well knowing you’ve purchased one of the following safe baby cribs from Cribs-R-Us.com”

If you were picking the result based on on-page SEO factors alone, Option C would be chosen as the most relevant result due to the prominence (not density, mind you) of the keyword phrase on the page. Check back for next week’s post on how to create your own optimized subpage.

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