Today we’re spotlighting the LotusJumper Cindy King from www.cindyking.biz and www.getinternationalclients.com who specializes in cross-cultural and international marketing:

We asked Cindy what the inspiration was behind her company, this is what she had to say:

I created my company to help business owners get international clients, through both a simple international marketing strategy and real tools to find the right cross-cultural positioning to enter a new market.

What got me here in the first place?  Well, I have held a variety of positions in sales and marketing to develop businesses internationally for over 25 years.  And, I live in an area just south of Paris, France, densely populated with small to mid-sized companies.  I simply met too many dynamic business owners who did not know how to take their companies international.  Also, I have been interested in cross-cultural communication all my life.  Cross-cultural communication and international sales fit together well.

When asked what achievement she was most proud of, Cindy said:

Generating qualified international leads within 3 months of being online and… that these leads were 100% on target.  Yes, I got the international positioning right the first time for my own business.

We asked Cindy why Internet marketing is so important for her company, this is what she had to say:

Internet marketing is important to me for two reasons:

First, I show my clients how to use culture-customized content to get more international clients… using the internet.  And second, I live in France and target North American clients interested in expanding into other countries.  So, I use internet marketing throughout many aspects of my business.

We gave Cindy a chance to give a “Creative Marketing Tip of the Day”, this is what she said:

Well, I see American marketers using testimonials very strongly in their online promotions.  If you are targeting international audiences, you should rethink how you use them.

Around me here in France, American-style testimonials produce the opposite effect.  Instead of building trust, they often create barriers of mistrust.  People ask why someone would say that; put their name there, and their photo.  Why does the company need to do this?  How much did they pay to have these testimonials?

Thank you Cindy for giving us the opportunity to learn more about you and your company.  Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!