Been thinking about launching an email marketing campaign?  Check out Contactology, our LotusJump spotlight of the week, for your email marketing needs.

We asked Contactology what the inspiration was behind their company, this is what they had to say:

Contactology was founded in 2002 as a web development company.  Around this time email marketing was emerging as an effective marketing channel, and our clients requested a powerful tool to assist in driving revenue growth through email.  We responded by developing an Email Manager, which would later be branded as Contactology.

The email marketing and online survey component of our business grew quickly, and within four years, the business model shifted from service-based company to a software as a service model.

At Contactology, the core of who we are is in the service we provide.  Our application provides sophisticated functionality at a reasonable price.  Our people deliver by providing strategic and tactical advise to maximize the value of email marketing.  Contactology is more than a powerful product – we are a team dedicated to helping our clients achieve a high return on investment.

When asked what achievement they were most proud of, Contactology said:

Our organic growth is a source of pride for our entire staff.  We bootstrapped our business and have achieved 100% revenue growth in 2007 and 2008.  Our revenue growth continues to accelerate in 2009 despite the recession.  We believe this is in part to our philosophy of offering enterprise level features at reasonable prices.

In addition to our growth model, our aggressive product improvements continue to delight our customers.  Our philosophy of listening and responding to the needs of our clients is responsible for the development of our online survey module, and our EasyCast add-on which allows customers to send email marketing from Outlook or any other email client while still harnessing the powers of our mail servers and tracking. Our development efforts always are a direct response from the needs of our clients.

Continuously building new solutions within our product that meet our customers’ needs is a source of great pride and inspiration for the Contactology team.

We asked Contactology why Internet marketing is so important for their company, this is what they had to say:

As a software as a service company in the technology industry, Internet marketing  has allowed us to effectively target and acquire customers in need of email marketing services.  It has consistently provided us with the highest return on investment for customer acquisition.

We gave Contactology a chance to give a “Creative Marketing Tip of the Day”, this is what they said:

We would recommend creative use of triggered emails. This allows you to send personalized, relevant content to customers and potential customers based on events specific to them. For instance, you can have emails automatically sent on a client’s birthday. This helps cement the relationship – a cornerstone of small business best practices

Thanks Contactology for letting us get to know you a little more!  Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!