Today we’re spotlighting the LotusJumper DocRocket, a writing and editing services company. Their network of over 200 freelance writers, researches, illustrators and editors work together to write and edit web content, books, articles, newsletters, stories, and e-books for a wide variety of clients.

We asked DocRocket what the inspiration was behind their company, this is what they had to say:

The inspiration behind DocRocket was the realization that web-based entrepreneurs have the business and marketing skills to produce great web sites, but often do not have the writing skill set required to produce excellent copy and content. That’s where we come in.

When asked what achievement they were most proud of, DockRocket said:

The achievement we’re most proud of is the creation of a flexible project management system that allows us to work with tiny web businesses who only need a few pages of content, all the way to enormous sites who need millions of words. We can provide both these extremes (and everyone in between) with quality customer service and the turnaround times and budget levels that our clients need. Our smallest established client is a gal in grad school who has us proofread her homework. Our largest client is a national distributor who we’ve written about 15,000 articles for.

We asked DocRocket why Internet marketing is so important for their company, this is what they had to say:

Internet marketing is important for our business because unlike copywriting shops that rely on a specific market segment or geographical area, we draw on a client pool that is global in scope. There’s just no way for us to promote DocRocket without the Internet.

We gave DocRocket a chance to give a “Creative Marketing Tip of the Day”, this is what they said:

Don’t forget the human touch. Autoresponders are great, PPC ads can pay off, etc - but having a human being who knows your business answering the phone is what puts clients in the “sold” column. I answer my own phone and talk directly (via email and telephone) with all our clients, so they know they’re dealing with me and not just an anonymous group of web writers.

Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!