Today we’re spotlighting the LotusJumper Dynamic Data Design, a small business and non-profit web design company located in Boston:

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We asked Dynamic Data Design what the inspiration was behind their company, this is what they had to say:

Helping other small businesses. There are a lot of designers and web developers out there, but there seems to be a disconnect between the services available and the small business owners who need the services. Many small business owners believe they can’t afford to hire a professional designer. It may not be cheap but it’s affordable, and in today’s competitive marketplace, it is a necessity.

When asked what achievement they were most proud of, Dynamic Data Design said:

Though I have been consulting for years, I took Dynamic Data Design full time in January 2008. I have learned so much over this past year. I would say my most important achievement is the relationships I have developed with clients. Clients aren’t just a paycheck to me, I have become a sort of business partner with many of my clients. In this relationship, we both put our best efforts together to improve their business. I would never attempt to sell my customers products or services that would not benefit them. They know this and therefore have come to trust my advice. At the same time, I couldn’t possibly know everything about their businesses so I must listen to their advice. The result of this is something both me and my clients can be proud of.

We asked Dynamic Data Design why Internet marketing is so important for their company, this is what they had to say:

Internet marketing provides unique opportunities when it comes to tracking and tweaking. No other form of marketing provides the ability to track and tweak so quickly. This makes it easy to see what is working and what is not. You can test just about anything over the internet.  People have tested book titles using pay-per-click ads. It makes it very easy to test what words appeal to people and what doesn’t work and what converts and doesn’t convert.

We gave Dynamic Data Design a chance to give a “Creative Marketing Tip of the Day”, this is what they said:

Track everything you do! The days of throwing dollar after dollar at your online marketing and hoping it works are over. Track results, tweak, keep what works and throw the rest away. Keep in mind that your marketing campaigns may not be successful the first go-round, but don’t give up. Use the advantages of the web: speed, traffic and statistics.

Thank you Dynamic Data Design for giving us the opportunity to learn more about your company.  Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!