Today we’re spotlighting the LotusJumper Brooke Burton and her blog Food Woolf, Brooke is a food writer, blogger, and restaurant insider from L.A.:

food-woolf

We asked Brooke what the inspiration was behind her blog, this is what she had to say:

A food focused honeymoon in Italy made me realize that despite spending my adult life working in restaurants to pay my bills while working as a freelance writer (radio journalist/screenwriter) I had never once wrote about my love of food. Upon returning to my home in Los Angeles, I began my food blog, Food Woolf. In my blog, I write about life (in the kitchen, in restaurants, in the world) from a culinary insider’s perspective.

When asked what achievement she was most proud of, Brooke said:

My blog has become an incredible platform for my food writing career. Freelance writing and in-house marketing/copy writing assignments have resulted from people reading and enjoying my blog. I am currently in the process of shopping a culinary guide I wrote (with my writing partner Leah Greenstein of SpicySaltySweet) to publishers. In addition, Food Woolf has brought me incredible friends within the food blogging community and has fulfilled my dream to get paid for writing what I love.

We asked Brooke why Internet marketing is so important for her blog, this is what she had to say:

As a writer, I’m perfectly happy to write all day and never have anyone see the end result. Writing in a cave, however, isn’t the smartest business plan for someone that hopes to make a living as an artist. Creating a valid internet marketing campaign has brought me a bigger audience and has encouraged me to be fearless about my work.

We gave Brooke a chance to give a “Creative Marketing Tip of the Day”, this is what she said:

Invest in yourself. After a year of using a point and shoot camera, I am finally purchasing a Digital SLR to improve the quality of the food photography of my site. I am also investing in a redesign of my website with Delicious Design (to be completed by the end of the month!).

Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!