Today we’re spotlighting the LotusJumper MonoMachines:

We asked Mono Machines what the inspiration was behind their company, this is what they had to say:

Back in early 2006 while in grad school, I was tasked with the job of purchasing a shredder for a small office.  As I searched the web for potential products I quickly and painfully became aware of the web un-friendliness that came along with an old, brick-and-mortar industry.  I had no idea what I was looking for and a flat 2×3 image of a machine that looked like it came straight from That 70’s Show neither appealed to me nor gave me any tangible grasp (or remote hint for that matter) of the capabilities of the machine.  It was like trying to buy a new car without getting to take it for a test drive or even kick the tires.  I wanted to see multiple photos of the machines.  I wanted to see the machine in action.  I wanted to hear what it sounds like to shred a piece of paper into 3/8″ x 1/16″.  Aside from a few poorly lit, dialogue-heavy, machine-centric 10-minute videos, I was left to purchasing a machine with very limited information and I ultimately made a bad decision.  Mono Machines was formed not too long after this moment with the drive to provide the customer with as much pertinent information as humanly possible along with an actual live human being that had previously used the machine.

When asked what achievement they were most proud of, Mono Machines said:

We are proud to say that we have made a commitment to provide video “tours”, “introductions”, and reviews for EVERY product that we sell.  2008 marked the first round of manufacturer videos and 2009 is slated for hundreds more.  We travel throughout the US to manufacturer locations and produce product videos.  If you’d like to see what our videos look like, you can check out the link and then click on the “product video” tab located above the product image.

We asked Mono Machines why Internet marketing is so important for their company, this is what they had to say:

Internet Marketing is not important FOR our business, it IS our business.  As a newcomer to an old game, we have to rely on our net visibility to sell products.  With Walmart down the road and Staples importing cheap knock-offs from China, we must find new and interesting ways to get in front of our potential customers and provide them with a service that they cannot find elsewhere.

We gave Mono Machines a chance to give a “Creative Marketing Tip of the Day”, this is what they said:

Although this is nothing new and most likely why most of you are on LotusJump, I’d say to harness the power of the authorities within your industry.  We all know that Google has turned into a popularity contest and I’m sorry to be the one to break it to you, but Yahoo Answers, Slate.com and LinkedIn are more popular than you are.  Although blogging may seem like what everyone is doing, spend those precious hours spreading your expertise across the web to sources that will actually be seen rather than laboring away at crafting the perfect blog post for your site that receives 1/10,000 of the exposure of the “expert” site

Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!