After doing a little research on OnlineChineseAstrology.com I discovered that LotusJump, launched in 2008, was “born” in the year of the Earth Rat.  The Earth Rat you say? This is what Online Chinese Astrology has to say about the Earth Rat, “The combination of Earth and Rat is extremely positive when it comes to achieving results. The Rat tends to take a lot of risks, while Earth is associated with practicality and stability. This creates balance and can lead to good profits, increased productivity and all sorts of accomplishments.”

So, here’s to LotusJump, the year of the Earth Rat, and our LotusJump spotlight of the week OnlineChineseAstrology.com:

We asked Online Chinese Astrology what the inspiration was behind their company, this is what they had to say:

My father, Bill Hajdu, began learning about Chinese Astrology 20 years ago on a trip to Korea.  Since then he has devoted a lot of time studying the practice. As the internet came about, he registered as an expert on AllExperts.com where he is currently the top rated astrology expert. When I started looking at what he was doing by hand in creating and calculating charts I realized I could help him a lot by building some computer applications.  We built our first site, www.firepig.com and then subsequently, www.onlinechineseastrology.com.
When asked what achievement they were most proud of, Online Chinese Astrology said:

Two years ago we signed a deal with www.ivillage.com and now provide reports and horoscopes to ivillage, astrology.com, yahoo, and friendster China.

We asked Online Chinese Astrology why Internet marketing is so important for their company, this is what they had to say:

We are purely internet based so getting found by curious internet browsers is critical to us continuing to grow our own traffic and sales. We have a mix of internet marketing and affiliate marketing where we sell through other companies.

We gave Online Chinese Astrology a chance to give a “Creative Marketing Tip of the Day”, this is what they said:

Avoid too much creativity!  It’s important that your messages are clear and consistent.  Every now and then you hit a home run with a quirky idea, but, more often than not, you end up confusing the typical internet customer who’s attention span is low. Use landing pages to convey a clear message and call to action off of every email blast and internet ad you buy.

Thanks Online Chinese Astrology for letting us get to know you a little more and giving us some insight into LotusJump’s exciting future!  Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!