We’d like to thank ShopKirDeVries.com for taking the time to answer a few questions for this week’s Friday Spotlight. Kir DeVries is a unique gift store that specializes in selling products such as kitchenware, serveware, lunch supplies, and wine totes. This online store has been around for a little over 3 years now and is excited to be featured in this week’s Spotlight.
1. What was the inspiration behind your company?
As a former niche brick and mortar store owner (and current foodie and wine aficionado) I was inspired to combine my skills and interests in the more flexible online e-commerce format. I believe very strongly in the homespun traditions of gatherings, dining and entertaining and wanted to provide a unique collection of goods to inspire people to enjoy entertaining at home.
2. What company achievement are you most proud of?
Kir DeVries has has evolved beautifully in our first three years of operation. As a bootstrapped company with a very limited marketing budget I am most proud of our exponential revenue growth year after year. It shows that we are really connecting with and serving our customers in a fun way that not only keeps them coming back but inspires them to spread the word about Kir.
3. Why do you think internet marketing for your business is so important?
Being an online retail site, we must constantly stay in our customers line of sight. So whether that is through SEO, banner adds or social media, it’s important to constantly remind shoppers of who we are and what we are doing in the medium in which they are spending most of their time.
4. Would you like to share a creative marketing tip for other small business owners?
One marketing strategy that has been working out surprisingly well for me is simply to ask my customers for help in spreading the word. With every customer service or follow up email I ask the customer to spread the word in a way that is unique to him or her. For example if someone bought a certain brand of product I’ll put a PS on the email that says “oh also remind your friends to like our facebook page so they can help pick our next round of Shinzi Katoh products”. They are excited to be engaged and more than happy to help!
Thanks Shop Kir DeVries for letting us spotlight you this week! Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!