Now the hard part…you’re going to have to step into the shoes of your average consumer and think:

“If I wanted to find one of the products/services offered on my website, what would I be typing into a Google search right now?”

Maybe you think people interested in getting a truck driving job are only using phrases like “truck driving jobs,” “trucking jobs” and “trucker jobs.” But have you considered the sizeable group of seasoned truckers that would use different phrases with the same meaning, like “cdl jobs”?

Is your product/service geo-specific? Consider geo-targeted keywords like “LA oral surgeon” instead of “oral surgeon.”

There are many angles to consider, so rack your brain and do your best!