The following 5 Steps explain how to create your own optimized subpage for a keyword of your choice.
Step 1: Choose your keyword phrase
Determine a keyword phrase that your target audience would consistently search to find the products/services offered on your website.
Step 2: Create a page for your selected keyword phrase
Have your webmaster create a new page with your existing website theme. Make sure it has any necessary calls-to-action.
Step 3: Make sure that it’s optimized for your keyword phrase
To do this, you’ll want to make sure that your keyword phrase is found in most, or all, of the following places:
- In the URL String (i.e. www.yoursite.com/your-keyword-phrase)
- In the Title Tag of the page
- In the Meta Description of the page
- In the Meta Keywords of the page
- In the Copy on the page, multiple times where appropriate
- In Bold, where appropriate
- In the Alt Tag of relevant images on the page
(A more in-depth look at these factors will be treated in next week’s post, “on-page optimization tips“.)
Step 4: Link to the optimized page from your homepage
This will pass some of the existing authority of your homepage to your newly-created, optimized page.
Step 5: Build links to the optimized page
This step is crucial to get maximum results from your efforts. It also happens to be the most difficult. Luckily, this is where the LotusJump SEO Software provides its most significant value. LotusJump simplifies the off-page optimization process by aggregating customized linkbuilding tasks and dropping them directly into your personalized account, complete with tips and instructions. No software makes linkbuilding more effective or efficient than LotusJump.