Now that you have a good list of potential keywords, run them through a keyword tool (like Google’s free keyword tool) to see how many monthly searches these keywords get per month. You’ll likely see what we learned in Step 3—that your head terms will get high monthly search volume and you tail terms will get low monthly search volume. Remember though, a few qualified searchers might be better for business than hundreds of poorly qualified searchers. The goal is to make sure that your keywords get at least some search volume per month.