Taking Steps 1-5 into consideration, pick your final list of keywords. It’s not always an easy decision, but it’s important to focus your efforts. Don’t worry though, if you find that you’ve made a mistake, it’s never too late to change your targeted keywords.

The next step is optimizing your website for your targeted keywords (on-page optimization) followed by building quality relevant links back to your website (off-page optimization).

Thanks for following our Keyword Series, stay tuned for upcoming weekly segments of On-page optimization help!