When using LotusJump you’ll find that there are a myriad of content building sites suggested as outlets for the original content you create.  While we have a handful of favorites, a useful and easy to use content building site is Knol.  Knol is a Google project that launched a few years ago and consists of user-written articles on a range of topics.   It’s almost like Google’s version of Wikipedia, but with an option for contributors to allow, or not allow, the public to edit their page.

Knols can be on just about anything - create a company profile, an article about your services, a topic relevant to your industry… the sky is the limit.  You can work off a previously created template, or get creative and start from scratch.  Once you’ve written your Knol make sure to add pictures, links and charts to make it even more enjoyable for your readers and then publish your page for all to view.

Writing your own Knol entry is easy and can be fun- especially when you’re writing about something that you enjoy!  So, what are you waiting for? Write your own Knol today!