LotusJump Blog

While there is some controversy over whether Facebook is an effective way to build awareness, market, and interact with your target market, it’s definitely a cost-effective marketing option you may want to consider.  As with any other social media platforms, there are some obvious and some not-so-obvious do’s and don’ts when it comes to having a business on Facebook.  While the following tips won’t apply to everyone, they’re worth considering and, if applicable, applying to your own business practices on Facebook

• Remember, your Facebook page should be reserved for talking about your business, products and services. Avoid mixing your personal life with business on your business Facebook page – it’s just not professional.
• If you’re going to do it, do it right. Your Facebook page should be a way for you to interact with current and potential clients. If you’re not regularly checking and updating your page, you probably shouldn’t have made it to begin with.
• Facebook can be a great way to assist in your company’s online reputation management. Facebook pages and profiles are now indexed and tend to rank highly in the search engines, so the chance of your business’ Facebook page ranking on your business name and keywords are pretty good.
  
• Keep your Facebook page clean. Don’t join irrelevant, potentially offensive, questionably or controversial groups. You never know who many be looking at your profile and you don’t want to run the risk of putting your company in a negative due to a group that you’re associated with.
• Participate in the conversation. Remember, there are a handful of your current and potential customers that spend a good amount of time on Facebook. The fact that you’re there and interacting with them will impress them. Build relationships carefully and strategically and you’ll most likely see these individuals drive new traffic to your actual site.

A special thanks to WISEOZ.com for today’s Tuesday Tip.  WISEOZ is a free contest-based social community where people win prizes, collaborate, socialize, and connect through moderated play-as-you-please games called “WiseWits”.

Last week we talked about how social media is for everyone and this week we’d like to highlight how WiseOz has successfully used social media as a way to market their company.

WISEOZ has accounts on several of the big hitting social community sites and we do what we can to push our content out to those sites as frequent as possible. Everytime we release a new clue or award a winner, we Twitter. Everytime we publish a new WiseWit, we blog and bulletin it to MySpace and Facebook and dig it to Digg. Additionally, we have a SHARE feature on our WiseWit pages that easily allows users to do the same. We’ve gotten many new members from this approach and it keeps viral engine running.

Figuring out your own social media schedule may seem like a daunting task, but the benefits will far outweigh the hassle!  Start by joining all of the major social media networks and start building your profiles one by one.  As you familiarize yourself with each one, you feel more comfortable putting yourself out there and getting involved.

Leave a comment with your tip and we’ll consider publishing it with a link to your website in future Tuesday Tip editions!