We’re excited this week to spotlight perhaps our most delicious LotusJump user,  Brady’s Beef!  Located in a small mountain valley in the Southeastern corner of Idaho, John Brady and his wife Karen are now the fourth generation of Brady’s on the farm and pride themselves on the superior quality and distinct flavor of their naturally raised grass-fed beef.

bradys-beef

What was the inspiration behind your company?
The Brady family has been raising livestock in southeastern Idaho for four generations. Animals raised naturally, grazing in open pastures produce healthier meat. BradysBeef.com was started to help us reach urban and suburban consumers looking to improve their diets with healthier food.

What company achievement are you most proud of?
We take pride in educating consumers about the health benefits of grass-finished beef as well as hearing our customers rave about the improved flavor.

Why do you think internet marketing for your business is so important?
Many consumers are looking for healthier options in their diet at an affordable price. Buying direct from the producer provides better prices and consumers can trust their food because they know where and how it was raised.

Would you like to share a creative marketing tip for other small business owners?
With grass-fed beef we have found that beef tasting events (similar to a wine tasting) allow us to showcase the different flavor exhibited by Brady’s Beef versus grocery store products. With product on hand customers can buy right away.

Thanks Brady’s Beef for letting us get to know you a little better and leaving us a little hungrier!   Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!