Writing articles is one of the best ways to share what you know and to get your name out there at the same time.  Sharing valuable information with readers will help you establish yourself as a knowledgeable source on certain matters and will give credibility and strength to your own website.

Writing original articles can have great SEO benefits as well.  When you leave natural, contextual links back to your site within an article, you are showing the search engines that your site is relevant to what is being said in the article.  If search engines are frequently seeing links to your site surrounded by relevant and accurate content, they’ll give greater authority to your website in regards to those keywords.

Now the real question: What do you write about?

Answer: Anything!

  • Are there any current events that can relate to your business?
  • Do you have any upcoming company events?
  • Are there any community events that you could tie into your services?
  • Do you have a flagship product that you could spotlight?
  • Search for your keywords on other article submission sites and see what other people are writing about.
  • Anything with a human interest angle - bizarre, interesting, heartwarming, out of the ordinary.
  • Set Google alerts for your keywords and company name and monitor what’s going on in regards to your business, products, or field of work…write about it!

And Remember….

  • Keep a pad of paper handy for those moments where you read something, hear something, or see something that would be good to write about - you’ll be surprised how quickly your list will grow!