Today’s tip comes to us from Jay Berkowitz, CEO of Ten Golden Rules:

Create something of value and available for free on your site.  Whether it is a free brochure, a free eNewsletter, a free white paper… be creative!  People like free stuff!  Providing something of value for your customers will foster trust and loyalty and next time they need a service you provide, they’ll think of you!  Once you have fostered their trust, you can ask their permission to send a free eNewsletter or more special offers in the future.  Newsletters can include articles about your industry, profile your expertise, and provide case studies and client testimonials.  Newsletters allow you to stay top of mind with current customers and prospects and gives them a ‘send-to-a-friend’ feature to forward your information.

From an SEO perspective, make sure you add any articles published in your newsletters to your website so the articles get picked up by the search engines!

Leave a comment with your tip and we’ll consider publishing it with a link to your website in future Tuesday Tip editions!