Social Media has become a popular and necessary marketing tool for professionals across the board.  If you haven’t jumped on the social media train - do it now!  While there is always going to be something new to explore,  social media is not going away anytime soon and the benefits of are endless.

A Special thanks to D.C. Criminal Lawyer Hecht & Associates for Today’s Tuesday Tip about how they use Social Media to help market their own firm.  (Please Note: While these tips revolve around social media for lawyers, they can easily be adapted for most any profession.)
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  • Twitter is a great place to build relationships with clients, potential clients, other lawyers, etc.  Not only is it an easy way for clients to communicate with us directly, but we can also use it as a tool to reach out to potential clients.  By giving legal advice to individuals with questions, we’re providing our expertise, getting our name out there, and helping them at the same time.  (Follow us @HechtLawyer)
  • Facebook, while originally developed for college students, has greatly expanded over the last few years and now there are entire groups dedicated solely for lawyers.  (Try searching for your industry and I’ll bet you’d be surprised how many different groups there are!)  Establishing a Facebook network of other lawyers across the country, law school buddies and even undergraduate colleagues is a great way to build up your personal brand.  Who knows, next time someone needs a lawyer in your area, your Facebook friends may recommend you.
  • LinkedIn is another social networking site geared more specifically towards business.  LinkedIn is a great place to connect with potential clients, employees, employers, and other members of your profession.  LinkedIn aims at increasing business opportunities, and if used wisely can prove very fruitful.
Whether you’re an attorney, chef, plumber, business owner, or a doctor - recognizing the potential for increased networking and profitability from social networking sites can prove very valuable.  And while social media is definitely changing the way in which people interact and network, it doesn’t mean that your traditional time-tested networking methods should be thrown out the window.   Establish a healthy balance of both and you’ll begin seeing your network grow and your business flourish.

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