What Is SEO Software?

Search engine optimization (SEO) software is any computer application that automates a portion of the SEO process. The software is aimed at increasing the rankings of a website in search engine results.

SaaS vs Traditional Software

SEO software typically falls under one of two categories: software as a service (SaaS) or downloadable software. SaaS refers to software that is hosted by the provider and accessed by customers through the internet.  This includes web-based applications where you can login and access the program online.  Traditional software is installed directly on your computer via download from the internet or CD-rom.

Software as a Service

• No download or installation required

• Your account can be accessed on any computer with internet connection

• Always up-to-date, software continually updates without user prompts

Traditional Software

• One time fee and you own the license to the software

• You must download the software to your own computer

• You can only access your account on the computer that the software is installed on

• The product can become out-of-date if updates aren't installed on a regular basis

SEO Tools vs. SEO Systems

SEO encompasses a wide range of factors that can affect the ranking of a website in search engine results. SEO tools only address certain factors, such as linkbuilding (external links or pages that link to your site) and often require more background knowledge on SEO to utilize. On the contrary, SEO systems enable you to manage your entire SEO campaign with no prior knowledge. The system is customized to your site, your competitors, and your keywords and operates more like a private tutor guiding you through the SEO process. Most SaaS providers are seo systems rather than tools.

SEO Tools

• Only addresses a specific function (i.e. linkbuilding: external links or pages that link to your site)

• Can be more powerful because it is tailored to do one specific thing

• Requires more background knowledge of SEO to utilize 

SEO Systems

• Enables you to manage your entire SEO campaign with no prior knowledge. 

• Customizable to your site, your competitors, and your keywords

• A step-by-step approach makes it more user-friendly

• An all-in-one approach. Everything you may need is available.

Where LotusJump fits in

LotusJump was developed as a SaaS system to deliver maximum benefit to the SEO beginner. You'll get continuous updates and enhancements as we bring you the newest SEO resources and best practices. Additionally, LotusJump provides comprehensive SEO analysis wrapped up and delivered in a simple task-based interface.

LotusJump is SEO made easy.